My goal was to create a new design for the packaging, one that would stand out from all the others and capture attention. The project was to develop a new look for Pimsleur Language Programs.
The job of being a designer doesn't always involve creatively developing your own ideas into designs. Finding a way to illustrate someone else's vision is just as important. The project took a complete rebrand, refreshing the company's visual identity for a broader audience.
As the Pimsleur brand has changed over the years, I've designed for Pimsleur's marketing, sales, and social media to reach out and connect with a broad audience and present the programs as the most effective approach for gaining real-world conversational skills.
I've enjoyed volunteering as a Lead Photographer, Social Media Designer, and Committee Member for over 7 years, assisting with Tough Ruck and other events organized by Military Friends Foundation. This charity supports veterans and their families facing hardships related to military service.
Photography is a passion. I don't limit myself or the subjects that I shoot. I enjoy capturing unexpected moments at both public and private events, documenting newsworthy developments, and recording animal behavior out in nature.